ALICE’S DOG SPA

Reviews

67 reviews

JT

Amazing! Very kind and patient for our nervous Shih Tzu and always does a cracking job 😃

4 Dec 2025
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About

Hello everyone, I’m Alice, a passionate dog groomer in Royal Wootton Bassett. My 1-2-1 salon offers a calm, home from home style setting which is great for not only confident dogs but for nervous, anxious and reactive dogs who often struggle in a normal busy salon setting. What sets me apart from other groomers? Did you know that In the UK, dog grooming is not a statutorily regulated industry, meaning there is no legal requirement for groomers to hold formal qualifications or a license to practice. However, they are still legally responsible for the welfare of animals under their care under the Animal Welfare Act 2006.  I have over 12years experience as a dog groomer in numerous different salons. I have also worked in veterinary practices and rehoming centres. Because of this I have adapted my skills and techniques to offer a high standard of care and professionalism and my customers know that their dogs are in safe hands. I regularly keep my canine first aid training up to date and I have a qualification in animal reiki. I believe calm and respectful handling of animals is hugely important and sadly often not practiced by many. I’m also full insured. My extensive training has meant I’ve had to pass numerous practical and written tests to make sure I’m fit and qualified for this job and that dogs in my care are safe and properly looked after. It’s soo much more than just making dogs look nice, it’s a big responsibility and I take my role in looking after everyone’s dogs very seriously. Many groomers are not trained or experienced in this industry and although their prices are cheaper the level of care and expertise unfortunately is not there which can result in costly vet bills or traumatic experiences for your dog that can be avoided. Some of the services I offer: 🐾 Blueberry facials 🐾 Mud baths 🐾 Puppy grooms 🐾 styling of ALL breeds + coat types 🐾 Bath and brush service I will now be taking all bookings online only, rescheduling and cancelling appointments can easily be done online. If you have any questions prior to booking or if you would like to talk to me personally please don’t hesitate to contact me. My online booking now requires card details to protect myself from cancelled appointments and no shows but please be aware these details cannot be accessed by myself and cannot be automatically charged unless prior agreement has been authorised by the client. I reserve the right to charge for missed appointments and no shows as outlined in my booking forms signed by each client. 🗺️ How to find me! -Turn into Lucerne close -Drive down to the end of the close then turn right -Drive down the long gravel track -Turn into red lodge canine country club -Use customer parking on your right -please let your dog have a chance to use the toilet before coming inside -Walk up to the pink ✨Alice’s dog spa✨ chalkboard and turn right Go through the clear door and meet me inside! If you get lost or stuck give me a call 📞 07961 248247 🐾

Policy and Terms

🌟Clients can cancel or reschedule appointments up to 24 hours before start time. A cancellation fee will apply if cancelled after this time.🌟 All canine clients must be up to date with all vaccinations, flea and worming. If fleas are found upon arrival the appointment will have to be rescheduled for a later date once flea treatment has been given. But the appointment must still be paid in full.

Hours

Sunday

Closed

Monday

10:00 - 17:00

Tuesday

10:00 - 17:00

Wednesday

10:00 - 17:00

Thursday

10:00 - 17:00

Friday

Closed

Saturday

Closed

Gift cards

All services

Full groom

Full groom

Service includes: 2 luxury shampoos and conditioner (very important, a lot of places skip this step). Blow dry and brush out. Full coat clip or tidy trim. Face, hygiene, pad and feet trim, nail clip, ear clean. Fragrance and bow if wanted. Please note any matting will have to be shaved out at a £20 extra fee. If upon arrival the matting is deemed too severe the whole coat will have to be shaved short before bathing for the welfare of your dog. Please ensure your dog has had the chance to use the toilet before your appointment and ideally a walk to help de stress and relax. This will make their appointment easier and more enjoyable. Thank you

2 h | Prices start at £50 (including nail trim)

Bath and brush (prices start at £50 ph)

Bath and brush (prices start at £50 ph)

Service includes 2 luxury shampoos and conditioning treatment. Blow dry and brush out or de shed for short haired breeds. Pad trim if needed, ear clean, nail clip and paw butter treatment. Fragrance to finish. Please ensure your dog has had the chance to use the toilet before your appointment and ideally a walk to help de stress and relax. This will make their appointment easier and more enjoyable. Thank you

1 h | Dependant on size, coat type and behaviour

Puppy package (prices start at £50 ph)

Puppy package (prices start at £50 ph)

Service includes 2 puppy safe shampoos and conditioning treatment. Blow dry and gentle brush out. Eye trim, hygiene trim, pad and feet trim, nail clip, ear clean. Fragrance and bow. Desensitisation training to all salon sounds and equipment to help puppy become confident during grooming sessions. Please note any matting will have to be shaved out at a £20 extra fee. Puppies normally require roughly 4 sessions before moving onto adult grooming and having a full coat clip. Please ensure your dog has had the chance to use the toilet before your appointment and ideally a walk to help de stress and relax. This will make their appointment easier and more enjoyable. Thank you

1 h | Prices are dependent on size, coat type and behaviour

Nail trim

Nail trim or file Paw balm treatment 🐾

10 min | £15

Meet and greet

Please bring a high value treat if dog is nervous, I do also have treats in the salon

10 min | £0