Please include a photo of your dog and confirm your dog is ok with a small dog in the salon (my own) 

If not we can arrange for the salon to be empty for your appointment.  

Thank you 

Important information 

Hello everyone, I’m Alice, a passionate dog groomer in Royal Wootton Bassett. 

My 1-2-1 salon offers a calm, home from home style setting which is great for not only confident dogs but for nervous, anxious and reactive dogs who often struggle in a normal busy salon setting.

What sets me apart from other groomers? 

Did you know that In the UK, dog grooming is not a statutorily regulated industry, meaning there is no legal requirement for groomers to hold formal qualifications or a license to practice. However, they are still legally responsible for the welfare of animals under their care under the Animal Welfare Act 2006. 

I have over 12years experience as a dog groomer in numerous different salons. I have also worked in veterinary practices and rehoming centres. Because of this I have adapted my skills and techniques to offer a high standard of care and professionalism and my customers know that their dogs are in safe hands. I regularly keep my canine first aid training up to date and I have a qualification in animal reiki. I believe calm and respectful handling of animals is hugely important and sadly often not practiced by many. I’m also full insured. 

My extensive training has meant I’ve had to pass numerous practical and written tests to make sure I’m fit and qualified for this job and that dogs in my care are safe and properly looked after. It’s soo much more than just making dogs look nice, it’s a big responsibility and I take my role in looking after everyone’s dogs very seriously. Many groomers are not trained or experienced in this industry and although their prices are cheaper the level of care and expertise unfortunately is not there which can result in costly vet bills or traumatic experiences for your dog that can be avoided. 


Some of the services I offer:
🐾 Blueberry facials 
🐾 Mud baths
🐾 Puppy grooms 
🐾 styling of ALL breeds + coat types 
🐾 Bath and brush service 

I will now be taking all bookings online only, rescheduling and cancelling appointments can easily be done online. 

If you have any questions prior to booking or if you would like to talk to me personally please don’t hesitate to contact me. 

My online booking now requires card details to protect myself from cancelled appointments and no shows but please be aware these details cannot be accessed by myself and cannot be automatically charged unless prior agreement has been authorised by the client. 
I reserve the right to charge for missed appointments and no shows as outlined in my booking forms signed by each client.


🗺️ How to find me! 

-Turn into Lucerne close 
-Drive down to the end of the close then
turn right 
-Drive down the long gravel track 
-Turn into red lodge canine country club 
-Use customer parking on your right 
-please let your dog have a chance to use the toilet before coming inside 
-Walk up to the pink ✨Alice’s dog spa✨ chalkboard and turn right
Go through the clear door and meet me inside! 

If you get lost or stuck give me a call 📞 07961 248247

🐾 







ALICE’S DOG SPA

🌟Clients can cancel or reschedule appointments up to 24 hours before start time. A cancellation fee will apply if cancelled after this time.🌟 

All canine clients must be up to date with all vaccinations, flea and worming. 

If fleas are found upon arrival the appointment will have to be rescheduled for a later date once flea treatment has been given. But the appointment must still be paid in full.





What a lovely experience. My dog is still young and she’s really not sure about the grooming experience yet. She was trembling when I left but quite happy when I returned and she looks so cute - she even had her nails trimmed. I immediately booked our next appointment!

Alice you are epic! You made my two dachshunds Ari and Arlo look amazing and just in time for Christmas, gremlin feet are no more! 
Many thanks and we will be back again soon! Highly recommend.

Amazing! Very kind and patient for our nervous Shih Tzu and always does a cracking job 😃

Amazing quality service! Henry always comes back super fluffy, cute and smelling lush! Henry never been keen on previous groomers but he’s taken to Alice very well and comes home happy. Alice is lovely, friendly and just amazing and talented! 

Alice is fabulous. Caring and very helpful. Highly recommend. 

Bobby had his 1st visit to Alice's.
Bobby is a long haired chihuahua, hates having his claws clipped and can be unpredictable and turn into a gremlin!
Alice was absolutely brilliant with him and we now have a plan of action.
Thank you so much Alice for your patience and understanding.
I'm feeling very positive we will get there ❤️


From booking in to recieving all the details to find Alice at her new lovely spa, was so effortless.   Tucker is a high energy spaniel but 
Alice manages to calm him & groom him exactly as we want him. He always goes in & comes out so happy and smells incredible! 
Highly recommend! 


Excellent service. Both dogs very relaxed and happy. Best grooming service around 👌 

Very happy with my dog’s bash & brush,  he is usually nervous and Alice was very caring and professional throughout. Would highly recommend her to anyone!

Alice had been grooming my little Lucy who is a Maltese Shitsu cross for the last 12 months and does a superb job every time.  Lucy can be a squirmy little princess  while being groomed but responds amazingly to Alice’s calm and gentle handling of her resulting in a beautiful sleek cut every time. I would 100% recommend Alice to anyone looking for an ultimate professional groomer🐶❤️

Sonny is such a small dog that i was really worried leaving him. I didn't need to be, he was so happy coming out and looks fab! Thank you so much 

Amazing service! It was Rocky’s first groom so he was a little bit nervous but Alice made him feel at ease and he loved it. Booked again. Thank you 

Alice was so reassuring about our puppies first visit to a groomer. He looks lovely and enjoyed the treats! Thanks Alice. 

Another lovely cut by Alice to our anxious Cocker Spaniel. She’s so patient with her & she loves lucky faces by Lola. 

As usual Alice did a brilliant job with our dog Jacy . Would definitely recommend her dog grooming services 

Fantastic job of my cockapoo.  You’re amazing xx

We have a very nervous, protective dog but she was soon under Alice's spell and she began to relax within a few minutes.

She looked great after a wash and a trim, all neat and tidy, and looking at her best again.

I'd highly recommend Alice's Dog Spa!

It was the first time for my Pomeranian with Alice, I was very pleased with the groom she looked great. I will definitely go back price was reasonable. It was a friendly welcoming atmosphere.

Alice was gentle with my nervous dog and made the wash and brush short so as to reduce the stress.  He was fine straight afterwards so looking forward to repeating the experience so he can get more comfortable. Thanks Alice.

Ruby was a little longer between grooms due to holidays and we’ve really noticed the difference going to Alice’s today has made. She’s come home looking lovely and smelling so clean and fresh 💖

Great experience. Evie looks lovely. You did a great job. Thank you 

Bruce is a very active working cocker, only ever has walks across fields and gets full of debris, Alice copes with it all , he looks so smart

Once again Sid came home smelling gorgeous and looking very very smart. 

First time users. My boy has come back looking and smelling wonderful. He seemed to have enjoyed the experience. Most notably when I stroke him there is no old coat coming off of him. Thanks Alice - great job !

Alice is lovely and I am very happy with Fergie’s cut ❤️🐶

This was Nala’s first groom so naturally I was a bit concerned in case she became anxious plus she was well overdue her groom too so her coat was very dense. But I needn’t have worried. I was assured how good she had been and she did look totally relaxed when I peeked inside upon picking her up again. She looked adorable after and smelled lovely too. Thank you. 

Fantastic service, kind, caring, very patient with my nervous dog. Her first time grooming a Spanish Water dog and she did an amazing job. He looks very cute! Thank you

Quick response when asking question's, easy booking, excellent cut and service and a very happy dog. We will definitely be coming back

WOW. Easy booking system, great communication and a job well done. This was our first trip and things could not have gone better. Highly reccomended. Will be using again.  Thank you 

Absolutely brilliant. My first time visiting with my two pugs (who now smell and look fabulous for the first time in ages!) Alice took great care of them, would recommend in a heartbeat.

Very good and professional. Winnie came out looking both pretty and calm.

We’ll be back.

Brought Casper for his first puppy groom. Alice was  excellent with Casper 

Alice does a fantastic job, highly recommend. Moose looks and smells great, thank you!

Excellent cut. Good advice on Boris's medical issues. Boris came happy and relaxed.

Ripley had a great time.  She’s come back all fresh and clean. Alice is amazingly friendly and you can see how much she cares for your pet.  

Really happy 🥰 Lorica was sat on Alice’s lap when we arrived, very relaxed. So happy, thank you so much Alice, we’ll be back 🥰

Absolutely in love with my dogs new haircut! Alice is very experienced and knowledgeable and made me little girl look amazing !! 

Callie came out looking like a different dog! Amazing , beautifully groomed , thankyou 

Sid looks so smart. I think he knows it too as he is actually strutting!!! Thank you Alice. 

As someone who is very cautious with her dog as I have really strict things I can do with her coat, I found Alice was amazing with her, she had never done a Finnish lapphund before, and when she came out my dog was looking beautiful, and Alice followed my instructions to a tee. Would definitely recommend her to anyone and she will now be my go to if my normal groomer can’t. 

Alice has done a fantastic job grooming our Cockerpoo Wilma. 
We would highly recommend Alice to everyone. Thank you x 

Friendly,professional what more do you want thanks Alice happy clean puppy 

Absolute delighted. Our puppy is very timid and afraid and we have been unable to get him groomed at all so far but he came back looking amazing and smelling wonderful. Thank you 

Fantastic service, Obi always comes out looking gorgeous and with a spring in his step... Alice is super friendly 

 Alice was so patient and kind to my 1 year old German Shepherd Ranger. He had not been professionally groomed before and struggled with the process as he became increasingly anxious. Alice spoke me through it, and I could hear her calming him and taking her time trying to get him/make him feel as comfortable as she could. I would absolutely recommend Alice to anyone looking for someone to trust their dog with to be groomed! 

Easy booking. Milo had a dramatic transformation and looked very smart! Everyone was lovely and friendly and  he was very bouncy leaving! Thanks Alice 😊

We slightly found Alice’s Dog Spa by luck but it was the best luck! She clearly understands and loves dogs and they respond. We have a bit of a tricksy rescue dog with a double coat and she always comes away looking the way we’ve asked for her to be groomed complete with a bow! 
We’re super satisfied clients and fully recommend Alice’s Dog Spa.

Albie absolutely loves Alice , he always sleeps beautiful and looks so handsome 🐾

I have been taking my labradoodle to Alice's Dog Spa for over 18 months and am delighted with her grooming.  Anna gets really excited and looks and smells gorgeous when I pick her.  Delighted. 😊

I booked my nervous cocker spaniel in for a full groom and from the moment I booked Alice’s communication was great. Alice was extremely welcoming and asked what preferences I had for the groom. Fantastic groom, my dog looks fantastic. I will be back and would definitely recommend. 

As always another top Groom for Beau from Alice.. would highly recommend  her grooming services I won't use anyone else.. Always puts Beau at ease and her love and care  and attention  for the dogs she Grooms shines through 

Absolutely top notch care for mr ted . 
Highly recommend. 
I wouldn't wish to go anywhere else !

Excellent  , my Patterdale looks fantastic, thank you Alice

Alice was amazing, our little cockapoo Tink hadn’t been to a groomer for 5 months and was extremely fluffy. Alice groomed her and made her a new dog, her attention to detail is wonderful, Tink had her ears shaved and trimmed inside, and her nails clipped. She went from a floof to a perfectly groomed pooch. I couldn’t be happier! 

Excellent grooming, 5 star quality as always

Alice, you are great at what you do

You are amazing with both of my dogs and how you have the patience to cut all that fur off of poppy, I'll never know.

Wouldn't go anywhere else.
Highly recommended!!

So glad you are back!!! Patch smells beautiful and no longer has any mats! He's so much more comfortable and happy! We will definitely see you again soon and would recommend you to anyone! Xx

Barney loves going to Alice. He always comes home happy and looking gorgeous. Alice is amazing x

Just like to say Alice  is absolutely brilliant. Alice has done are Chihuahua a few times .first time he was nervous and now Jacy can’t wait to go. Alice is so friendly I would definitely recommend her 

Tiny visited Alice for the second time. Tiny looks wonderful. I am impressed every time. I recommend Alice 100% ❤️❤️

Alice was brilliant when she groomed my dog Coco, she was so friendly and her attention to detail is second to none. Happy customer!

Really pleased with the service. Flokey looks so good and he seems to be absolutely relaxed after the visit. He even let the groomer to cut his nails which isn’t always the case! We will definitely use the service regularly. 

Alice is very professional , gentle and caring. My elderly lab returns smelling delightful, totally de-shed, and wagging his tail. I have used Alice's services for several grooms for both Monty and my other dog and cannot fault her, or her work. Highly recommend her to anyone looking for a groomer who knows her stuff, and doesn't do a half job as some others I have experienced.

Alice copes with and grooms my dog very well! She is a nervous, anxious dog, and she comes back to us , looking beautiful. Highly recommend.

Alice always does a fab groom for Rio. She always checks each time what type of cut I would like. 

As usual she looks and smells lovely x ( for half hour anyway !😂

Alice

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