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A creative collaborative studio featuring local small business artists:

Brand Street Tattoo

Jake Ralph Barbering

Book here for Sarah, the studio owner & specialist in brows, Korean lash lifts and tinting.

All products used are vegan and cruelty free. 

Terms & Conditions Of Booking.

All new clients are required to have a patch test/consultation at least 24 hours before any tinting/lamination/Korean lash lift service. There is a booking option for this online.

If you are pregnant, taking any new medication, using active skincare/medication or any facial tan products please let me know before your treatment.

The Highbrow Society

Booking Terms 

To hold your spot, we ask for a 25% non-refundable deposit — it goes toward your total and helps keep things flowing smoothly. Please give at least 24 hours notice if you need to reschedule or cancel. This gives us time to offer the space to someone else on the waitlist.

Running late? We’ll do our best to make it work, but after a certain point, we may need to shorten or reschedule your appointment. No-shows/late cancellations (sadly!) forfeit their deposit.

Thanks for being kind and respectful of our time — and for supporting our small business. We’re so glad you’re here. 


Wonderful service in a calming environment! 

Sarah is always so kind and welcoming. She’s done the best job restoring my self over plucked eyebrows. On my last visit I had my eyelashes lifted and curled, I’m super happy with results. Would totally recommend this business. 

Super relaxed peaceful experience! Love my brows and lashes will be back in a few months !

Have been a few times for a lash lift and eyebrow tint and Sarah always does an amazing job!

Highly recommend Sarah, she’s very consultative and genuinely cares about your brows and does a great job. 

As amazing as ever, such a lovely relaxing atmosphere.  Brows look spot on as usual, Sarah is so good at what she does.

Today was my first visit and I was really impressed with treatment - thank you! 

Always a wonderful relaxing experience visiting the highbrow society with the added bonus of leaving feeling fabulous. 

I have had a great experience with highbrow - I’ve had an eyebrow threading session, and another session for eyebrow lamination and lash lift and tint. I am so happy with the results! Will definitely be back.

Sarah is so warm and welcoming, it’s a cost and relaxing environment and most importantly my brows and lashes always look amazing afterwards. I’m very fair and have never found anyone else that makes my brows look so natural . Highly recommend 🩵 

Sarah was lovely as always. I never go anywhere else as the service, atmosphere and final product is perfect everytime. Would definitely reccomend. 

A lovely hour spend relaxing while having my brows and lashes done. Sarah is excellent and always does a perfect job. 

A family outing! My teenage daughter had her first eyebrow tidy and Sarah made her feel relaxed and talked her through what she was doing. She was very happy with the outcome, as was I with my first ever lash lift and brown tint! I would definitely recommend Sarah :)

My consultation with Sarah was a lovely experience she explained the procedure and all it’s pros and cons very well and I look forward to my next appointment 

I have been going to Sarah for a few years now for lash lifts and brow treatments and she is amazing at what she does. I wouldn't go anywhere else! 

Her treatment room is so chilled and zen, it always smells amazing, has soothing music playing and Sarah makes you so comfortable and is the kindest gentlest soul! 

Always a fabulous experience. Relaxing and super friendly. Sare is a wonderful technician who works with you to ensure you have the best results. I cannot recommend highly enough! 

Sarah is just phenomenal at brows and amazing at making you feel at ease

Great friendly service relaxing atmosphere 

Sarah is amazing! My lashes always look great when I've seen Sarah!  The studio is a little oasis of calm,  such a relaxing treat! 

Sarah is an expert and it was a fab experience - I’ll def be going back and recommend her highly 😀

What a warm and happy environment. Instantly felt comfortable and safe. Can’t wait for my treatment with Sarah!

Really welcoming and gentle with my teenager. 
Extremely happy with her eyebrows too. 
We will be going back 

Sarah is an incredible brow artist and has been doing my brows for a very long time it’s one of those I will not cheat on my brow lady. She’s always friendly. Today I had a situation where I could not mute a work call and felt awful for the silent appointment but she was Incredible as always thank you Sarah xxx

Sarah is just lovely.  Very accommodating makes you feel very relaxed, always delighted with the end result. 

I got my brows done for the first time and they look better than they ever have before!! I absolutely love them, thank you so much xx

Lovely as always! and my eyebrows are beautiful! Would highly recommend 

I had a LVL lash lift and tint, plus an eye brow shape and tint. I am beyond happy with the results. 
Perfect brows and pretty uplifted lashes. 
Highly recommend, I will be back. 
Thank you Sarah. 

So amazing! Leave every time feeling more and more confident with my brows! Very relaxing atmosphere and lovely room, would recommend to everyone- worth every penny 
Thank you Sarah :)

Not only is Sarah brilliant at brows and lashes- she is so kind and always takes the time to listen. Her treatment room is calm, comfortable and a real little haven in central Hitchin. I would 100% recommend her for all your brow and lash needs!

Had the most relaxing treatment I nearly fell asleep in Sarah’s beautiful room. Sarah is amazing at what she does and I’m so happy with my brows and lashes. 

Wonderful experience, Sarah is so friendly and welcoming! 

Always the very best! Wonderfully relaxing and I feel pretty! 

Wonderful experience. I had a consultation/patch test appointment and found Sarah to be very knowledgeable. She immediately put me at ease. Highly recommend.

Sarah is lovely and super talented, she has a beautiful welcoming space and even accommodates me bringing my baby with me which is incredible. Highly recommend for brows and lashes!!

I have had my eyebrows done by Sarah for years. I can’t recommend her enough. Friendly, professional and perfect results every time.

So professional yet personal; always feels like a treat too, plus my eyebrows always look great for ages after a visit.

Sarah is truly one of a kind, not only do i leave with awesome lashes and brows, i also feel calm, relaxed and cared about. A beautiful soul 🤍🧡

The place is a sanctuary to just be, as you are.  ✨️🪷🌱☯️ 
I've been a happy customer for years.  Today I was so preoccupied, that I only look in the mirror when i got home! That's what I call full trust in Sarah's professionalism. 💝 not to mention her wonderful personality!  


Sarah is brilliant! She gives you great eyebrows in a comfortable, welcoming lovely environment. You couldn't have your eyebrows done by a nicer person. 

Always the most wonderful treatment. I wouldn't go anywhere else for my eyebrows - Sarah is the best!

Sarah was very good, my brows look lovely and very natural. Very pleased with the service.

Sarah is so lovely and amazing at what she does. I can’t believe the difference she has made to my brows. I wouldn’t go anywhere else now. Highly recommend. 

Blissful session of cosyness and great tunes! Feeling mega chilled - and my brows are beaut! Thanks x

Every time I have an appointment with Sarah, I feel super relaxed and I know she will always do my brows how I want them. She’s the nicest most calming person and so is the salon - it smells amazing! Can’t recommend Sarah enough :) 

Sarah has been doing my lashes and brows for years. Sarah is knowledgable and I always end up with amazing lashes and brows. Without damage or over processing. The experience is always relaxing and friendly. I look
forward  to going. Would recommend. 

I've moved house and now live 40 minutes away from Sarah but I still come back. She's just the best and it is ALWAYS a treat to come and lay back and have my brows done. Thank you. 

Sarah at The Highbrow Society is amazing! Her space is so serene, and I always leave feeling fabulous. Love getting my eyebrow lamination done here – she’s a true artist and a genuine lovely person! ✨

A wonderful treatment in a cosy space with great tunes and wonderful chats with Sarah. My lashes are terrific. Thank you for making me feel a bit more fancy. 

Sarah was fab as always, lashes look great ❤️ 

Sarah is the best! not only does she do an amazing job, but creates a lovely and friendly environment for her customers, and is always lovely to see her smiley gorgeous face too! Thank you x

Sarah reassured this newbie about what to have done with my brows! The actual experience itself was so calming & relaxing. She is a real artist & takes great care with every hair in place. I’m really happy with my brows. Highly recommend. 

Feeling like a new woman after getting my brows done. Sarah made me feel relaxed 

Sarah is THE Brow Wizard!! Not only is she incredibly talented at creating beautiful, natural brows, but she is also the sweetest soul and so lovely to chat to. Thanks so much Sarah!

Sarah is brilliant at what she does. I wouldn’t go anywhere else 

I would not trust anyone else to do my brows, Sarah is a master at brows!!!!!

Sarah was brilliant!  She does my eyebrows wonderfully. She has taken into account how I look and how old I am, so they look natural. She is so creative. 

She is kind and easy to talk to and seems so in tune with how I am feeling. I would highly recommend her!!!!

I love my visits to the Highbrow Society.  Its such a warm and comfortable  environment where I feel completely relaxed while Sarah does her magic on my brows!  I never want my treatment to end!  I go away feeling more relaxed and with fabulous eye brows!  

Sarah always does an amazing job and is such a lovely kind person. Always a joy to spend time here having treatments.

Calm, Comfy and gorgeous…love visiting Sarah in her studio, always come away from there feeling good.

Highly recommend visiting her 💜

An amazing, relaxing experience! Thank you so much Sarah!!!! 
Brows and lashes looking good xxx

Sarah is great- she does a great job making the best of my sparse eyebrows. 😉 I wouldn’t go anywhere else- a lovely lady. 

Sarah is just the best at what she does, both technically and in the beautiful vibe she creates 💕

Brow magic! Sarah was lovely and lived up to all the hype about how amazing she is. I love love my brows and felt so pampered. I’ll be back again and again!

I can’t put into words how much of a beautiful soul Sarah is and how much of a talent she has! Not only listening to what you want for your brows/ face, but also the fact that she makes you feel comfortable from start to finish. Honestly a brow wizard!
I have been going to Sarah’s for years, and I will not trust ANYONE else with my brows. Thank you for opening THBS and perfecting people’s brows 💙 

Thank you, felt very at ease, very accommodating and great service 

Totally transforming.
Amazing .
Absolutely love love 


Sarah is a perfect mix of professional and friendly, immediately putting you at ease. Her skill and attention to detail is fantastic. 

Sarah is just the best! 
She is such a warm and welcoming person, she's always so professional and attentive making sure your time with her is as enjoyable as possible. 
Her attention to detail is fantastic and I always leave there happy - thank you for such a great service

A professional and friendly service - great advice and execution, I’ll 100% be back and would definitely recommend to others (I went on the back of a recommendation from a friend too!) 

Sarah does an absolutely brilliant job and is a lovely person.
Look no further!

I love how my brows and lashes look after I have been to highbrow. They look better every time, the after care advice and products are all amazing. The treatment room is lovely and relaxing. I leave feeling really pampered. 

Sarah is amazing, I’m so happy with my beautifully shaped eyebrows (really made such a difference).  She creates a super relaxing experience in a calm and cosy space, and I left feeling really good ❤️ thank you! X 

Always a pleasure to come and see Sarah. So professional, caring and lovely. 
I sing her praises all the time when somebody mentions they are looking for a good brow person. 

I love getting my brows done with Sarah - it's a lovely relaxing experience, she's always so calm and her attention to detail is 100%. Thanks Sarah x

A welcoming and calm environment, would 100% recommend for amazing brows. 

Sarah was friendly, warm and easy to talk to. It was obvious that she a huge amount of experience. She was very sensitive to the fact that I was nervous about having the right brows as I am older . She recommended taking one step at a time and talked about the various options given my scant eyebrows.  I am excited about the journey I am about to go on . 

I had eyebrow waxing. The session was very painless and I am happy with how my eyebrows turned out.

An excellent all round experience; brilliant customer service, brows and lashes perfect and great book recommendations as an aside. 

Super friendly and knowledgeable, clearly an expert in her field. Expectations of what is achievable from the outset. Thank you!

Always come away feeling so happy with my eyebrows. Such a lovely calm relaxing space Sarah has created. 


Sarah has been doing my eyebrows for the last few months and it has been really transformational. She is an artist and I won’t trust anyone with my eyebrows ever again! 

Sarah

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